Listen and Research
I started working on this project when I got a brief from the project partner, SKENA Wahana Kreatif. In this brief, I can’t get much data, because the client only provides a few assets that must be uploaded to the website, such as the company logo, some travel photos and videos that they have. To add some data to create a website, I use other social media to look for it, for example, like Instagram and Facebook from this company. I do research, because the client can only provide the purpose of this website, whereas to achieve this goal we must have some sufficient data.
How do we create a travel agent website that provides clear explanations to potential customers?
When I tried to look at their Instagram photo tag section, I found that the clients of this company are:
- Family group aged 27-40 years and over
- Group of students who like photos and natural scenery
- Loved the atmosphere from the sea, cliffs and mountains
This is a sitemap example, before i start to develop this website. Look simple, but its help me to build this website more easily
In this project, I use 2 types of logos provided by this company. I use a rounded logo for the header and a full logo for the footer
This color palette is the result of my explorations on Travelist social media and the photos given to me. At first I was confused about choosing a suitable color combination to describe this company, but I got the idea when I saw some photos that had lots of beach and sun shades. Finally I tried to take navy which is the base color of the company logo and use orange to represent the sun. These two colors are the main colors that can be found on this website
In the font section, I decided to use 2 types of fonts, namely Playfair Display and Cabin. The reason I use Playfair Display is because this font looks elegant, beautiful and dynamic. I remember that the clients of this company are mostly family groups, so I use a font that matches that persona. Then in the second font, I use cabin, which is a font for the paragraphs and titles on this website. The reason for using cabin is because it can support the main font and also has a neat and attractive shape